Maverick is a meat thermometer brand that came to FAI looking to re-work its package design, logo, and look and feel of their brand, while maintaining its traditional audience. 

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Maverick  has been the leader of its industry due to the technology it used to record accurate temperatures for many years. In recent developments competing brands began to outshine Maverick in reaching a newer younger audience, with sleek new packaging and more youthful brand representation creating a shift in industry standards. Our goal in working with Maverick was to successfully showcase that they still had the most up to date and top of the line products by providing a modernized and visually pleasing rebrand.

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